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Academic Overview

Learning Objectives

At the completion of this unit students will be able to:

  • understand the key issues in the area;
  • understand the issues relating to the selection of the most appropriate model for an organisation;
  • understand the different technologies and e-business solutions from both a B2B and B2C perspective;
  • understand the key issues in the design, development and implementation of e-business from the perspective of both large and small organisations.

Graduate Attributes

Monash prepares its graduates to be:
  1. responsible and effective global citizens who:
    1. engage in an internationalised world
    2. exhibit cross-cultural competence
    3. demonstrate ethical values
  2. critical and creative scholars who:
    1. produce innovative solutions to problems
    2. apply research skills to a range of challenges
    3. communicate perceptively and effectively

Assessment Summary

Examination (2 hours): 50%; In-semester assessment: 50%

Assessment Task Value Due Date
Assignment 1 (individual): Evaluation and Recommendations for an e-business Website 15% Week 6 Tutorial
Assignment 2 (group of 3-5 students): Group Report and Presentation 25% (Report 15%, Presentation 10%) Report due Week 12 Tutorial; Presentation due Week 11 or Week 12 Tutorial (to be confirmed)
Tutorial Participation and Portfolio 10% Week 10 Tutorial
Examination 1 50% To be advised

Teaching Approach

Lecture and tutorials or problem classes
This teaching and learning approach provides facilitated learning, practical exploration and peer learning.

Lectures will present the concepts and include examples of each concept. Tutorials will concentrate on case studies or scenario/problem-based learning.

Feedback

Our feedback to You

Types of feedback you can expect to receive in this unit are:
  • Informal feedback on progress in labs/tutes
  • Graded assignments with comments
  • Graded assignments without comments

Your feedback to Us

Monash is committed to excellence in education and regularly seeks feedback from students, employers and staff. One of the key formal ways students have to provide feedback is through SETU, Student Evaluation of Teacher and Unit. The University's student evaluation policy requires that every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied and areas for improvement.

For more information on Monash's educational strategy, and on student evaluations, see:
http://www.monash.edu.au/about/monash-directions/directions.html
http://www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html

Previous Student Evaluations of this unit

If you wish to view how previous students rated this unit, please go to
https://emuapps.monash.edu.au/unitevaluations/index.jsp

Unit Schedule

Week Activities Assessment
0   No formal assessment or activities are undertaken in week 0
1 Introduction and Overview of e-business  
2 e-business Models  
3 Internet Marketing  
4 Implementation and Infrastructure for e-business  
5 B2B e-business and Supply Chain Management  
6 GUEST LECTURE: Monash Web Presence Project (by Dr Leonard Chan - Associate Director, New Media & Digital Marketing, Office of Marketing & Communications) Assignment 1 due Week 6 Tutorial
7 Developing an e-business Strategy  
8 e-business Payment Systems  
9 e-business Security Issues  
10 Mobile Business Tutorial Participation and Portfolio due Week 10 Tutorial
11 Legal and Ethical Issues in e-business Assignment 2 Presentation due Week 11 Tutorial (to be confirmed)
12 Emerging Trends in e-business Assignment 2 Presentation due Week 12 Tutorial (to be confirmed); Assignment 2 Report due Week 12 Tutorial
  SWOT VAC No formal assessment is undertaken SWOT VAC
  Examination period LINK to Assessment Policy: http://policy.monash.edu.au/policy-bank/
academic/education/assessment/
assessment-in-coursework-policy.html

*Unit Schedule details will be maintained and communicated to you via your MUSO (Blackboard or Moodle) learning system.

Assessment Requirements

Assessment Policy

To pass a unit which includes an examination as part of the assessment a student must obtain:

  • 40% or more in the unit's examination, and
  • 40% or more in the unit's total non-examination assessment, and
  • an overall unit mark of 50% or more.

If a student does not achieve 40% or more in the unit examination or the unit non-examination total assessment, and the total mark for the unit is greater than 50% then a mark of no greater than 49-N will be recorded for the unit

Assessment Tasks

Participation

  • Assessment task 1
    Title:
    Assignment 1 (individual): Evaluation and Recommendations for an e-business Website
    Description:
    In this first assignment task, you will select a website of a suitable existing business that currently has no transactional e-business functionality (i.e. an information-only site). You need to assess the chosen website and provide recommendations regarding setting up an e-business website including a transactional e-commerce facility.

    The assignment specification will be given out in lectures and will also be available on the Moodle-based unit web site.
    Weighting:
    15%
    Criteria for assessment:

    Criteria used to assess report submissions:

    1. Report - that you have addressed all assignment requirements.
    2. Literature - that you have properly cited sufficient and  appropriate literature.
    3. Submission & Presentation - that you submit on time and have presented in a suitably formatted report style.

    Detailed assessment criteria will be included in the assignment specification, which will be given out in lectures and will also be available on the Moodle-based unit web site.

    Due date:
    Week 6 Tutorial
    Remarks:
    The website for the task will be selected by students in consultation with their tutor.
  • Assessment task 2
    Title:
    Assignment 2 (group of 3-5 students): Group Report and Presentation
    Description:
    Assignment 2 consists of a written group report and oral presentation. Each group needs to choose a specific topic in e-business. The report and presentation should highlight the current state of a particular technology or issue and address how organisations are currently using the technology or are impacted on by the issue.

    The assignment specification will be given out in lectures and will also be available on the Moodle-based unit web site.
    Weighting:
    25% (Report 15%, Presentation 10%)
    Criteria for assessment:

    Criteria used to assess report submissions:

    1. Report - that you have addressed all assignment requirements.
    2. Literature - that you have properly cited sufficient and  appropriate literature.
    3. Submission & Presentation - that you submit on time and have presented in a suitably formatted report style.

    Criteria used to assess oral presentations:

    1. Content - that you have covered the main issues.
    2. Quality - that the presentation is clear, well-organised, and uses proper visual aids.
    3. Level of interest - that the presentation holds audience's interest and is professional.
    4. Handout - content and quality of the handout.

    All group members will receive the same marks. If there are issues/concerns about individual contributions within a group, a peer evaluation form will be used.

    Detailed assessment criteria will be included in the assignment specification, which will be given out in lectures and will also be available on the Moodle-based unit web site.

    Due date:
    Report due Week 12 Tutorial; Presentation due Week 11 or Week 12 Tutorial (to be confirmed)
    Remarks:
    The topic area in e-business will be selected by students in consultation with their tutor.
  • Assessment task 3
    Title:
    Tutorial Participation and Portfolio
    Description:
    Students present a written portfolio of selected tutorial questions from various tutorials and will be assessed on their contribution to tutorial discussions.
    Weighting:
    10%
    Criteria for assessment:

    Quality of written portfolio and contributions to tutorial discussions.

    Due date:
    Week 10 Tutorial

Examinations

  • Examination 1
    Weighting:
    50%
    Length:
    2 hours
    Type (open/closed book):
    Closed book
    Electronic devices allowed in the exam:
    None

Assignment submission

It is a University requirement (http://www.policy.monash.edu/policy-bank/academic/education/conduct/plagiarism-procedures.html) for students to submit an assignment coversheet for each assessment item. Faculty Assignment coversheets can be found at http://www.infotech.monash.edu.au/resources/student/forms/. Please check with your Lecturer on the submission method for your assignment coversheet (e.g. attach a file to the online assignment submission, hand-in a hard copy, or use an online quiz).

Extensions and penalties

Submission must be made by the due date otherwise penalties will be enforced.

You must negotiate any extensions formally with your campus unit leader via the in-semester special consideration process: http://www.infotech.monash.edu.au/resources/student/equity/special-consideration.html.

Returning assignments

Students can expect assignments to be returned within two weeks of the submission date or after receipt, whichever is later

Referencing requirements

The two main referencing systems recommended for the assignments are the American Psychologists Association (APA) conventions and the system known as the Harvard conventions.

Some useful websites to help you understand the rules of referencing using these conventions:

  • Citing and referencing (http://www.lib.monash.edu.au/tutorials/citing/) - how to acknowledge your sources - Monash University Library website
  • In-text referencing (http://library.sun.ac.za/eng/help/Infolit2002/ref4.html) - a very easy-to-use site
  • EndNote (http://www.lib.monash.edu.au/tutorials/endnote/) - a software program to help you manage your referencing (Monash University Library website)

Other Information

Policies

Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University's academic standards, and to provide advice on how they might uphold them. You can find Monash's Education Policies at:
http://policy.monash.edu.au/policy-bank/academic/education/index.html

Key educational policies include:

Student services

The University provides many different kinds of support services for you. Contact your tutor if you need advice and see the range of services available at www.monash.edu.au/students The Monash University Library provides a range of services and resources that enable you to save time and be more effective in your learning and research. Go to http://www.lib.monash.edu.au or the library tab in my.monash portal for more information. Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a regular basis

Recommended Reading

Schneider, G.P. (2011). Electronic commerce (9th ed.), Course Technology, Cengage Learning, ISBN 9780538469241.

Turban, E., King, D., Lee, J., Liang, T.P., and Turban, D. (2010). Electronic commerce 2010: A managerial perspective (6th ed., Global Edition). Pearson, ISBN 9780137034569.

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