BUS5960 B2C internet commerce - Semester 2 , 2006 unit guide

Semester 2, 2006

Chief Examiner

Ly Fie Sugianto


Clayton : Ly Fie Sugianto


This subject provides an introduction to the deployment of business systems for B2C Internet Commerce. It covers the strategy, technology and implementation issues in Internet Commerce, in particular the selection of software and hardware systems used in on-line transactions. It builds the students understanding about the infrastructure for Internet Commerce by outlining the web markup languages, popular internet applications, protocols and utility programs.

The subject also outlines various web-based tools for B2C Internet Commerce, including web server hardware and software options and their various strengths and scalability. Web site hosting options and their implications, web client/server architecture and various communication models, are also discussed. This coverage will provide students with knowledge about the purpose, advantages and disadvantages of both hardware and software systems for building Internet Commerce platform.

The subject also enables students to develop understanding and practical hands on experience of some software packages for fundamental B2C Internet Commerce services, such as catalog display, transaction processing, and shopping carts. Suitable object-oriented business applications software packages, such as Yahoo!Store, BuyCons, Personal Shopper, ShopBuilder, ASP, SQL and similar software packages will be used to demonstrate the concept. Further, the subject introduces other key solutions to the current Internet Commerce applications. The subject will develop students understanding on the reintermediation trend of portals, the implication of the push-pull model in the information portals, the use properties of software agents in business applications.


This unit aims to develop students appreciation of the Internet technology for commercial applications. Upon the completion of this unit, students:

  • will understand strategy, technology and implementation issues for B2C Internet Commerce
  • will appreciate various ebusiness revenue models and strategies enabled by the internet
  • will be able to develop e-solution for simple business applications, including for displaying catalogs and processing transactions (exclusion: security of payment)
  • will understand business related issues, the opportunities and challenges in the Internet marketplace.


Before attempting this unit you must have satisfactorily completed BUS9520 Business Systems A or equivalent.

Microsoft.Net, ASP.Net, VB.Net (desirable)

Unit relationships

BUS5960 is an elective unit in the Masters degree in all Faculty of IT postgraduate degrees.

It is a prerequisite/corequisite for Before attempting this unit you must have satisfactorily completed BUS9520 Business Systems A or equivalent, or equivalent..

You may not study this unit and BUS9002, CPE5008 in your degree.


Texts and software

Required text(s)

  • Schneider G P Electronic Commerce, 7th edition (previous edition is generally acceptable), Course Technology Thomson Learning.
  • C Darie and K Watson, Beginning ASP.Net 1.1 E-Commerce, From Novice to Professional, 2ed rev., Apress, ISBN 1590592549



Textbook availability

Text books are available from the Monash University Book Shops. Availability from other suppliers cannot be assured. The Bookshop orders texts in specifically for this unit. You are advised to purchase your text book early.

Software requirements

· Microsoft Visual Studio.Net, eg. Professional edition 2003

· IIS web server

· SQL Server 2000

· eCommPro (eCommPro v.2 trial version may be downloaded from http://www.trellian.com/ecomm/index.html)

Software may be:

  • downloaded from http://www.trellian.com/ecomm/index.html

Hardware requirements

Students studying off-campus are required to have the minimum system configuration specified by the Faculty as a condition of accepting admission, and regular Internet access. On-campus students, and those studying at supported study locations may use the facilities available in the computing labs. Information about computer use for students is available from the ITS Student Resource Guide in the Monash University Handbook. You will need to allocate up to 12 hours per week for use of a computer, including time for newsgroups/discussion groups.

Recommended reading

Treese G W and Stewart L C, Designing Systems for Internet Commerce, Addison Wesley, 1998

Kalakota R and Whinston A B, Frontiers of Electronic Commerce, Addison-Wesley Publishing Company, 1996

Jerke N, Visual Basic Developer's Guide, Sybex, 1996

Menasce D A and Almeida V A F, Scaling for E-Business - Technologies, Models, Performance and Capacity Planning, Prentice Hall PTR, 2000

Library access

You may need to access the Monash library either personally to be able to satisfactorily complete the subject.  Be sure to obtain a copy of the Library Guide, and if necessary, the instructions for remote access from the library website.

Study resources

Study resources for BUS5960 are:

Lecture slides, tutorial materials, assignment specifications can be downloaded from the BUS5960 website on MUSO.

Unit website


Structure and organisation

Week Topics References/Readings Key Dates
1 Introduction to B2C eCommerce Schneider Ch1 17 Jul
2 eBusiness Strategies and Revenue Models, Microsoft .Net Environment Schneider, Ch2, Darie Watson Ch1 24 Jul
3 SQL Server 2000, Object Model, Technology Infrastructure DW Ch1,2 31 Jul
4 Object Model, Development Options S Ch 8,9 7 Aug
5 Developing eSolution using Object model DW Ch2,3 14 Aug
6 Product Catalog DW Ch3,4 21 Aug
7 Product Catalog DW Ch3,4 28 Aug
8 Product Catalog, Search Facility DW Ch4,5 4 Sep
9 Search Facility, Administering the shop DW Ch5,8 11 Sep
10 Administering the shop, Shopping Basket DW Ch8,9 18 Sep
Non teaching week
11 Shopping Basket, Auctions, Portals, Search Engines DW Ch9, S Ch6 2 Oct
12 eCommPro - 9 Oct
13 Revision - 16 Oct


The timetable for on-campus classes for this unit can be viewed in Allocate+


Assessment weighting

Assessment for the unit consists of 2 assignments with a weighting of 40% and an examination with a weighting of 60%. Read this section VERY carefully.

Assessment Policy

To pass this unit you must:

You must get at least 50% in the final exam in order to pass the unit. If you fail the final exam, the final mark returned to you will be your exam mark out of 100 (your assignment marks will not be included).

Your score for the unit will be calculated by:

A1 * 10% + A2 * 30% + Exam * 60%

Assessment Requirements

Assessment Due Date Weighting
eBay Inc. 14 Aug, 12pm 10%
Research essay or B2C Implementation see assignment spec. sheet 30 %
The exam is 2 hours long and is closed book. Exam period (S2/06) starts on 23/10/06 60 %

Assignment specifications will be made available on the BUS5960 website on MUSO.

Assignment Submission

Assignments will be submitted by paper submission to the Assignment Box 1. On-campus Students Submit the assignment to the assignment box at Level 1, Building 63 by submission date, with the appropriate cover sheet correctly filled out. Do not email submissions. The due date is the date by which the submission must be received/the date by which the the submission is to be posted.

Extensions and late submissions

Late submission of assignments

Assignments received after the due date will be subject to a penalty of 1 grade per week. Please refer to the Assignment sheet for more detail information.

This policy is strict because comments or guidance will be given on assignments as they are returned, and sample solutions may also be published and distributed, after assignment marking or with the returned assignment.

This policy is strict because comments or guidance will be given on assignments as they are returned, and sample solutions may also be published and distributed, after assignment marking or with the returned assignment. 


It is your responsibility to structure your study program around assignment deadlines, family, work and other commitments. Factors such as normal work pressures, vacations, etc. are seldom regarded as appropriate reasons for granting extensions. 

Requests for extensions must be made by email to the unit lecturer at least two days before the due date. You will be asked to forward original medical certificates in cases of illness, and may be asked to provide other forms of documentation where necessary. A copy of the email or other written communication of an extension must be attached to the assignment submission.

Grading of assessment

Assignments, and the unit, will be marked and allocated a grade according to the following scale:

Grade Percentage/description
HD High Distinction - very high levels of achievement, demonstrated knowledge and understanding, skills in application and high standards of work encompassing all aspects of the tasks.
In the 80+% range of marks for the assignment.
D Distinction - high levels of achievement, but not of the same standards. May have a weakness in one particular aspect, or overall standards may not be quite as high.
In the 70-79% range.
C Credit - sound pass displaying good knowledge or application skills, but some weaknesses in the quality, range or demonstration of understanding.
In the 60-69% range.
P Pass acceptable standard, showing an adequate basic knowledge, understanding or skills, but with definite limitations on the extent of such understanding or application. Some parts may be incomplete.
In the 50-59% range.
N Not satisfactory failure to meet the basic requirements of the assessment.
Below 50%.

Assignment return

We will aim to have assignment results made available to you within two weeks after assignment receipt.


Feedback to you

You will receive feedback on your work and progress in this unit. This feedback may be provided through your participation in tutorials and class discussions, as well as through your assignment submissions. It may come in the form of individual advice, marks and comments, or it may be provided as comment or reflection targeted at the group. It may be provided through personal interactions, such as interviews and on-line forums, or through other mechanisms such as on-line self-tests and publication of grade distributions.

Feedback from you

You will be asked to provide feedback to the Faculty through a Unit Evaluation survey at the end of the semester. You may also be asked to complete surveys to help teaching staff improve the unit and unit delivery. Your input to such surveys is very important to the faculty and the teaching staff in maintaining relevant and high quality learning experiences for our students.

And if you are having problems

It is essential that you take action immediately if you realise that you have a problem with your study. The semester is short, so we can help you best if you let us know as soon as problems arise. Regardless of whether the problem is related directly to your progress in the unit, if it is likely to interfere with your progress you should discuss it with your lecturer or a Community Service counsellor as soon as possible.

Unit improvements

The week by week schedule of the topic has been modified based on the students' feedback. You will have the opportunity to give formal feedback through questionaire (unit evaluation) at the end of the semester.

Plagiarism and cheating

Plagiarism and cheating are regarded as very serious offences. In cases where cheating  has been confirmed, students have been severely penalised, from losing all marks for an assignment, to facing disciplinary action at the Faculty level. While we would wish that all our students adhere to sound ethical conduct and honesty, I will ask you to acquaint yourself with Student Rights and Responsibilities and the Faculty regulations that apply to students detected cheating as these will be applied in all detected cases.

In this University, cheating means seeking to obtain an unfair advantage in any examination or any other written or practical work to be submitted or completed by a student for assessment. It includes the use, or attempted use, of any means to gain an unfair advantage for any assessable work in the unit, where the means is contrary to the instructions for such work. 

When you submit an individual assessment item, such as a program, a report, an essay, assignment or other piece of work, under your name you are understood to be stating that this is your own work. If a submission is identical with, or similar to, someone else's work, an assumption of cheating may arise. If you are planning on working with another student, it is acceptable to undertake research together, and discuss problems, but it is not acceptable to jointly develop or share solutions unless this is specified by your lecturer. 

Intentionally providing students with your solutions to assignments is classified as "assisting to cheat" and students who do this may be subject to disciplinary action. You should take reasonable care that your solution is not accidentally or deliberately obtained by other students. For example, do not leave copies of your work in progress on the hard drives of shared computers, and do not show your work to other students. If you believe this may have happened, please be sure to contact your lecturer as soon as possible.

Cheating also includes taking into an examination any material contrary to the regulations, including any bilingual dictionary, whether or not with the intention of using it to obtain an advantage.

Plagiarism involves the false representation of another person's ideas, or findings, as your own by either copying material or paraphrasing without citing sources. It is both professional and ethical to reference clearly the ideas and information that you have used from another writer. If the source is not identified, then you have plagiarised work of the other author. Plagiarism is a form of dishonesty that is insulting to the reader and grossly unfair to your student colleagues.


Communication methods

  • Following the lecture, ie. during consultation hours: Thursday- Friday, 1:00 - 2:00 PM, Room 135, Building 63
  • If direct communication with me outside of consultation periods is needed, you may contact me at lyfie.sugianto@infotech.monash.edu.au
  • Your tutor (Mr. Rasika Amarasiri or Ms. L Kumari Wickramasinghe) to be consulted during their consultation time.


Notices related to the unit during the semester will be placed on the Notices Newsgroup in the Unit Website. Check this regularly. Failure to read the Notices newsgroup is not regarded as grounds for special consideration.

Consultation Times

Thursday, Friday, 1-2pm.

If direct communication with your unit adviser/lecturer or tutor outside of consultation periods is needed you may contact the lecturer and/or tutors at:

Dr Lyfie Sugianto
Senior Lecturer
Phone +61 3 990 55803
Fax +61 3 990 55159

All email communication to you from your lecturer will occur through your Monash student email address. Please ensure that you read it regularly, or forward your email to your main address. Also check that your contact information registered with the University is up to date in My.Monash.

Last updated: Jul 27, 2006